HBR’s The Essentials, A Book I Highly Recommend For Sales Managers2 min read

HBr’s: The Essentials Is A Must Read

Success as a sales manager means more then understanding your numbers and your sales process.  Sales management also means understanding the ins and outs of business.  The Essentials, part of Harvard Business Reviews 10 Must Reads series, will help sales managers gain a better understanding of the challenges managers face.

What makes The Essentials A Good Read For Sales Managers?

I love th fact that  you get the point of view from ten experts on management.  The Essentials is written by Ten authors on ten topics.  Topics that should be of concern for any manager.  For the sales manager is should give you a leg up.

My Six Favorate Topics From The Essentials:

Clayton Christensen and Michael Overdorf start the book with a discussion on the challengers of change.

Thomas H. Davenport walks you through using analytics to compete.

Peter F. Drucker, who has written over 39 books on business and management, has a section on “Managing Oneself.”  This is very important for sales managers as they usually operate on an island within their organizations.

Daniel Goldeman takes a look at what distinguishes great leaders from good ones.  As we know, sales management is based on leadership.

Robert S. Kaplan and David P. Norton look at developing a balanced score card to work in your business.  Sales managers can read it to see how they are using their sales metrics.

Michael E. Porter has an excellent chapter titled What Is Strategy.  He looks at defining strategy.  Is operational effectiveness a strategy?

If you want to get the book, here is my link HBR’S 10 Must Reads: The Essentials on Amozon.

You can save 37% off the cover price with it. Buy it with my link or go to your local book store.  Any way you get the book.  You will be glad you read it.